1. Lolo Jones
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Jones, whose social media success we profiled in May, is the standard bearer for Olympians on Twitter. She’s honest, hilarious, tweets often, and is a world class hurdler for the United States.
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After months of hype, the 2012 Olympics in London will finally get underway this Friday. With two weeks of excitement, drama and athletic brilliance, much of the Olympic action and reaction will take place online.
Social media will play a bigger role this summer than in any games before — especially compared to the last summer Olympics, in 2008. Why? Social media’s growth, influence and ubiquity has been exponential since ’08. Facebook has gone from 100 million users to over 900 million. More than 400 million tweets are sent each day now, compared to just 300,000 four years ago. And YouTube has grown steadily too; its users now upload more than 72 hours of video content each minute.…
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