Apple Falls Victim to Its Own Hype Cycle

By on Jul 24, 2012  /   In Mobility  /  Comments Off
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Apple Falls Victim to Its Own Hype Cycle

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There are millions of people who are in the market for an iPhone, but are holding off on buying one because they believe Apple will introduce a new iteration this fall.

That’s probably a good decision. Apple is all but certain to announce an iPhone 5 (though there’s a good chance they won’t call it that) as early as September. You’d have to be a fool to buy an iPhone 4S when the next-generation model was coming in just a few weeks.

Such a predicament isn’t unique to Apple. In the auto industry, everyone knows that the new models arrive in September, so the best time to buy a car is around Labor Day, when dealers are eager to clear the old models from the lots.

But Apple’s re…
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