Facebook, Twitter and Tumblr have all gotten into the “Promoted” game — launching advertising products called “Promoted Tweets” and “Highlighted Posts” that offer businesses additional exposure for their content. On Wednesday, Foursquare is joining them with the launch of “Promoted Updates,” its first paid product offering for merchants.
Last week, Foursquare began allowing business owners to send local updates — say, their specials for the day, or a picture of their new outdoor seating area — to their “best customers” when they’re nearby. “Best customers” are those who check in frequently, and possibly have “Liked” the venue on Foursquare.
Now, businesses can aim those up…
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