Newspaper chain Gannett on Tuesday announced it was buying social media marketing firm Blinq Media to help position itself as a “leader in local and global social media marketing.”
The acquisition gives Gannett access to Blinq’s 600 advertisers and to BAM 2.0, Blinq’s technology platform for social media campaign planning, set-up, management, optimization and metrics. Terms were not disclosed.
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Though its business is still closely aligned with print, Gannett in recent years has sought to expand its digital offerings to advertisers, most notably via its $ 100 million acquisition of PointRoll in 2005. PointRoll is best known for o…
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