How Freemium App Models Have Changed Social Gaming [VIDEO]

By medianews on Jun 9, 2012 / In Social Media / Comments Off

In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’re running bonus footage throughout the series to provide a deeper look into the startup experience.

This week on Behind the Launch, the Vungle team was denied access to a gaming conference, but managed to strike up a conversation with Todd Hooper, CEO of Seattle-based Zipline Games. Zipline purveys freemium games, such as Wolf Toss, and its Moai technology is a Lua-based game development platform used by 8,000 developers. In the video above, Hooper discusses… Continue reading…

More About: Advertising, Behind the Launch Series, features, freemium, in-app purchases, mashable, mobile gaming, Startups, Vungle