Apple sold 1.3 million Apple TV devices in its third quarter, CEO Tim Cook said on Tuesday’s earnings call. That was up over 170% year over year.
According to Cook, Apple has now sold more than 4 million Apple TV’s in the fiscal year. While Cook still says that this is “still at a level that [the company] would call a hobby,” he says the company is continuing to “pull the string to see where it takes us.”
Cook also acknowledged that Apple “isn’t one to keep around projects that it doesn’t believe in,” noting that the Apple TV has a lot of support at Apple.
Of course, most analysts expect that the Apple TV will serve as a stepping stone for Apple’s more broad TV plans.
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