One of the dumbest questions I get asked is “Do you ever feel guilty?” It’s the inquisition that follows my brief and ambiguous description of what I do for a living. “You’re making money from other people’s misery and false expectations…” goes the moral line of questioning. Yep, that’s about the size of it. I [...]
Read more →There’s a huge difference between marketing a service as ‘free’ and marketing it as ‘premium’ with a free incentive. Never underestimate the negative connotations that ‘free’ has on the anticipated quality of service. As marketers, we tend to assume that free is always a good thing. And so our landing pages are plastered in free [...]
Read more →At about 9pm on most nights, I find myself detouring from the productive tasks I’ve been grinding away at during the day. My attention will begin to sag, and my browser will find its way back to Facebook or Twitter with increasing regularity. 9pm is where my productivity ends and staying busy begins. There’s a [...]
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If I’m looking to test how a foreign offer converts, I will sometimes scan the web for suitable phrases that can be crowbarred in to a temporary ad. It just so happens that today I’ve been looking to promote an Italian dating offer… I was reading through a list of romantic Italian phrases when I [...]
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12 months ago, I traded the stifling heat of Thailand for the leafy safety net of West London’s suburbs. I wouldn’t say I made a bad decision. But like many expats returning from a tropical paradise, all I can think about is what I left behind. And why I left it. Coming home was the [...]
Read more →If you are new to affiliate marketing, or spend half your time on this blog wondering just what in the hell I’m talking about – NEWSFLASH – I’ve got answers for you. The question I keep getting asked is “What still works in affiliate marketing?” It’s usually preceded by an outburst of, “Facebook is dead! [...]
Read more →The most powerful sales copy in the world is often the most simple. It creates the least friction. It shapes existing beliefs in to motivation for taking action. Something I try to get across in every landing page I build is that the user is always right. That doesn’t equate to being smart, and it [...]
Read more →What price do you put on your education? I’m not talking about the remnants of factoids you may – or may not – stumble across on this blog. I’m talking about real education, the kind handed out by meticulous professors with sagging beards and white coats. Thanks to the Internet, learning new skills and advancing [...]
Read more →I’m a big fan of Crunch Accounting. I love the simplicity, and I love the convenience. It’s not for everybody but it’s perfect for me. Crunch is an accounting solution, exclusive to the UK, for freelancers and small businesses. I’ve been using the software for over a year, and I’ve endorsed it to many other [...]
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I’ve seen some crazy attempts at monetizing the masses on Fiverr. But this has to rank as one of my favourites. Proof in the pudding that Jesus is out there… if you’ve got five bucks. I never thought I’d see the day where praying could be outsourced to an Indian call center for five bucks, [...]
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